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Presidential Elections 2007:
Results of web searches for the 12 candidates
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| For this new study, we have taken into consideration the current twelve candidates in the 1st round of the presidential elections on 22nd April 2007. Just a few days before the initial round, which of the candidates fuel the curiosity of internet surfers the most? Here is how the dozen candidates rank… |
| Perimeter: |
- Study carried out from 9th to 15th April 2007
- Perimeter of 67 news-media websites
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| Just a few days before the 1st round, Nicolas Sarkozy is the most appealing candidate on the news-media sites |
Between 9th and 15th April 2007, the results of all the visits generated by the research associated with the twelve candidates in the 1st round of the presidential elections on 22nd April reveal that Nicolas Sarkozy received 37 visits of every 100, which is over a third. Ségolène Royal was second with 22 visits out of 100, and François Bayrou third with 18 visits out of 100. Jean-Marie Le Pen came in just after this lead trio with 12 visits out of 100.
The other candidates were a long way behind: 3% of the visits for Olivier Besancenot and José Bové, and 2% for Gérard Schivardi.
The five candidates receiving the least number of searches on the Web between 9th and 15th April 2007 (Marie-George Buffet, Dominique Voynet, Frédéric Nihous, Philippe de Villiers and Arlette Laguiller) each obtained one visit in every 100.
The results of the Web searches linked to the 12 candidates are not to be connected to the surveys of voters’ intentions. The Web searches are highly linked to the topicality of the candidates (media appearances, opinion, affairs related to their private life…), and are not commensurate with voters’ intentions. These searches are also carried out by supporters as well as critics of the candidate and are not therefore a fair reflection of their popularity. A candidate can in this way create a considerable stir in the media but fail to influence voters’ intentions to the same extent.
This Monitor study on the Web searches can be compared with studies like that of TNS Media Intelligence on media impact (though with differing methodologies): http://2007.tns-sofres.com/UBM.php
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Methodology:
In this study, the sites retained amongst the audited sites are those associated with media and current affairs. The searches conducted by Internet search engines were recorded at each visit made to one of the retained sites. Searches containing the name, with the insertion of possible spelling mistakes, are counted up for each of the twelve candidates.
We have examined a selection of the searches carried out. For each candidate, the size of the sample provided us with a good cross-section with a level of uncertainty fixed at 5%. Precise work on the sample has enabled an estimation of the visit rate to be excluded (e.g.: ‘Royal Air Maroc’ should be excluded from visits attributed to Ségolène Royal).
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