Are you looking to stand out from the local competition in your area? Are you trying to bring in more clients? Upgrading your marketing tactics can help you do these things and much more.
In 2023 and beyond, all businesses need an online marketing presence. While this might not seem crucial for a smaller, local business, even emerging contractors must connect to their potential audience online. At the very least, companies need a website with information on their location and services.
Whether you already focus on marketing and need to make some changes or haven’t done much marketing for your company, this guide can help you improve your reach and find success.
Tip 1: Understand Your Customer
No two contracting companies are the same. Some focus on one specific service, such as roofing, while others offer a wide range of options. So, while some marketing tips are applicable across the board, you must start by understanding what makes your company unique. As an extension of this, you must understand your intended audience.
For example, if you mainly offer hardscaping services or build outdoor kitchens, you’d likely want to market to a middle-class to upper-middle-class client with a yard and ample disposable income.
You’ll also want to cater to location, so ensure your marketing materials target your specific state or select cities.
Tip 2: Create A Solid Website
Whether your company is new or you have years of experience, you want to ensure your website is high quality. Even if you already have a website, check that it’s not outdated in design or content.
You want a website that is easy to read and navigate and highlights key information about your business. While there are templates out there that enable you to build your own site, you’ll get better results by working with a marketing agency.
Tip 3: Know The Basics Of SEO
Search engine marketing (SEO) is about helping web pages rank higher on Google’s search engine results page. While the ins and outs of this process can get technical, everyone can learn the basics.
If you want your intended audience to find your website, you’ll need to use SEO practices to make sure your website ranks. You want your company to come up near the top of the results when people search for contracting businesses in your area.
By building a well-designed website and keeping it current, you can improve your rankings. You can also check out this guide on SEO to learn more.
Tip 4: Write Blog Posts
While blog posts might not sound important for a contracting company, they ensure your website stays relevant, which is a significant component of SEO rankings. You’ll either want to write the blogs yourself or hire a professional to do it for you.
These blogs don’t have to be complicated. Instead, they should provide relevant information to your customers. Some contractors focus their blogs on tips and tricks their audience needs to know, while others write about the general contracting industry.
Tip 5: Don’t Forget Social Media
Finally, you’ll want to have current social media pages. While you don’t have to post all the time, you’ll need to keep these profiles updated so that customers know you’re an active business.
To lessen the workload for yourself and your employees, focus on just a couple of social media platforms. For example, most contractors will have a Facebook and Instagram page, which is a good place to start.
As you follow these five tips, don’t be afraid to reach out to an online marketing company or professional. Even if you don’t hire them as an employee, you’ll likely save a lot of time and energy by enlisting their help with the basics.