There are countless cryptocurrencies out there, with more being added to the list every day. However, it’s difficult to break through the noise and become successful because there are already companies dominating the space. Therefore, you need to make sure that you promote your business effectively, including leveraging third-party support. Throughout this article, we will let you in on five tips for promoting your crypto business.
PR and Outreach
Building organic traffic to your website is a fantastic way of promoting your business. One way of doing this is through PR and outreach, increasing the number of quality backlinks to your site. The higher the domain authority of a backlinking website, the more likely you are favored in the SERPs. To get started with this, you should take a look into Help a Reporter Out (HARO), which is a platform used for linking journalists up to experts in any field.
Social Media and Forums
Forums and social media have always been a hive for cryptocurrency news. In particular, you should try and break into the Reddit space if you want to make it into the mainstream news; many reporters use Reddit to source their information. You will need to make sure that you’re using more than one social media platform. If you need to focus on other business areas, you should hire a cryptocurrency marketing agency to advise you on social media content marketing and other strategies.
If you’re an outsider to marketing, you will find it difficult to believe that email marketing is still the most successful means of spreading the world. If you have a website, you should make sure that there is an option for visitors to subscribe to receive updates; you will be able to leverage this easily if you have a blog as part of your site. If you are consistently collecting emails, you will always have new potential clients to convert.
Look on YouTube and you will find that there are already successful channels with millions of followers. Instead of spending time and resources creating your channel and making it large enough, you should pitch to existing channels and offer an interview. If you can land an interview, you will quickly see a traffic increase on your crypto website.
Podcasts are rising in popularity because they are easy to listen to and are full of helpful information. For your new crypto company, you should create a podcast that will reach a wider audience. To get your podcast heard, you should network with existing podcasters, advertise on social media, and drive interest through email marketing. If you can build a partnership with the likes of Spotify, you’re on to a winner.
Building a new crypto business is no easy task because there are already so many giants in the space. Therefore, you need to make sure that you are marketing your brand effectively. You will need to approach this from different angles, including social media, PR, podcasts, and email marketing.